1

Strategic personal branding—And how it pays off

Rangarajan, Deva, Gelb, Betsy D., Vandaveer, Amy
Journal:
Business Horizons
Year:
2017
Language:
english
File:
PDF, 452 KB
english, 2017
3

Humor and Advertising Effectiveness Reexamined

Zinkhan, George M., Gelb, Betsy D.
Journal:
Journal of Advertising
Year:
1987
Language:
english
File:
PDF, 1.01 MB
english, 1987
4

Attitude-Toward-the-AD: Links to Humor and to Advertising Effectiveness

Gelb, Betsy D., Pickett, Charles M.
Journal:
Journal of Advertising
Year:
1983
Language:
english
File:
PDF, 1.38 MB
english, 1983
5

The Effect of Repetition on Humor in a Radio Advertising Study

Gelb, Betsy D., Zinkhan, George M.
Journal:
Journal of Advertising
Year:
1985
Language:
english
File:
PDF, 1.53 MB
english, 1985
7

Employee Contributions to Brand Equity

Betsy DuBois Gelb and Rangarajan Deva
Journal:
California Management Review
Year:
2014
Language:
english
File:
PDF, 254 KB
english, 2014
9

Adapting to “word of mouse”

Betsy D. Gelb, Suresh Sundaram
Journal:
Business Horizons
Year:
2002
Language:
english
File:
PDF, 68 KB
english, 2002
10

Acknowledging religious diversity: Opportunities and challenges

Gelb, Betsy D., Longacre, Teri Elkins
Journal:
Business Horizons
Year:
2012
Language:
english
File:
PDF, 288 KB
english, 2012
11

Post-Purchase Consumer Processes and the Complaining Consumer

Mary C. Gilly and Betsy D. Gelb
Journal:
Journal of Consumer Research
Year:
1982
Language:
english
File:
PDF, 242 KB
english, 1982
12

Negative Comparative Advertising: Evidence Favoring Fine-Tuning

Sorescu, Alina B., Gelb, Betsy D.
Journal:
Journal of Advertising
Year:
2000
Language:
english
File:
PDF, 2.29 MB
english, 2000
13

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions

Zhang, Yong, Gelb, Betsy D.
Journal:
Journal of Advertising
Year:
1996
Language:
english
File:
PDF, 3.94 MB
english, 1996
14

Attitude-toward-the-Ad: Links to Humor and to Advertising Effectiveness

Betsy D. Gelb and Charles M. Pickett
Journal:
Journal of Advertising
Year:
1983
Language:
english
File:
PDF, 1.46 MB
english, 1983
16

Beefcake and Cheesecake: Insights for Advertisers

Jones, Marilyn Y., Stanaland, Andrea J. S., Gelb, Betsy D.
Journal:
Journal of Advertising
Year:
1998
Language:
english
File:
PDF, 2.92 MB
english, 1998
17

HOW MARKETERS OF INTANGIBLES CAN RAISE THE ODDS FOR CONSUMER SATISFACTION

Gelb, Betsy D.
Journal:
Journal of Services Marketing
Year:
1987
Language:
english
File:
PDF, 519 KB
english, 1987
18

HOW MARKETERS OF INTANGIBLES CAN RAISE THE ODDS FOR CONSUMER SATISFACTION

Gelb, Betsy D.
Journal:
Journal of Consumer Marketing
Year:
1985
Language:
english
File:
PDF, 527 KB
english, 1985
20

Measuring Brand Meaning

Oakenfull, Gillian, Blair, Edward, Gelb, Betsy, Dacin, Peter
Journal:
Journal of Advertising Research
Year:
2000
Language:
english
File:
PDF, 213 KB
english, 2000
21

Why rich brands get richer, and what to do about it

Betsy D. Gelb
Journal:
Business Horizons
Year:
1992
Language:
english
File:
PDF, 474 KB
english, 1992
22

Better marketing to developing countries: Why and how

Emmanuel Yujuico, Betsy D. Gelb
Journal:
Business Horizons
Year:
2010
Language:
english
File:
PDF, 215 KB
english, 2010
24

Attorney Advertising and Changes in the Demand for Wills

Johnson, Madeline, Yazdi, Khalil, Gelb, Betsy D.
Journal:
Journal of Advertising
Year:
1993
Language:
english
File:
PDF, 1.35 MB
english, 1993
25

Humor and Advertising Effectiveness Reexamined

George M. Zinkhan and Betsy D. Gelb
Journal:
Journal of Advertising
Year:
1987
Language:
english
File:
PDF, 662 KB
english, 1987
27

Incentives to Increase Survey Returns: Social Class Considerations

Betsy D. Gelb
Journal:
Journal of Marketing Research
Year:
1975
Language:
english
File:
PDF, 170 KB
english, 1975
29

Key account teams: success factors for implementing strategy

Lai, Christine Jaushyuam, Gelb, Betsy D.
Journal:
Journal of Business Strategy
Year:
2015
Language:
english
File:
PDF, 375 KB
english, 2015
30

Cyber-Libel: Policy Trade-Offs

Johnson, Madeline, Gelb, Betsy D.
Journal:
Journal of Public Policy & Marketing
Year:
2002
Language:
english
File:
PDF, 64 KB
english, 2002
31

Attorney Advertising and Changes in the Demand for Wills

Madeline Johnson, Khalil Yazdi and Betsy D. Gelb
Journal:
Journal of Advertising
Year:
1993
Language:
english
File:
PDF, 1.68 MB
english, 1993
32

Negative Comparative Advertising: Evidence Favoring Fine-Tuning

Alina B. Sorescu and Betsy D. Gelb
Journal:
Journal of Advertising
Year:
2000
Language:
english
File:
PDF, 2.91 MB
english, 2000
33

Affirmative Action in Housing and Beyond

Betsy D. Gelb and Ben M. Enis
Journal:
California Management Review
Year:
1973
Language:
english
File:
PDF, 689 KB
english, 1973
34

Successful rebounds: how firms overcome their middle age crisis

Ten Brink, Candace, Gelb, Betsy D., Keller, Robert
Journal:
Journal of Business Strategy
Year:
2018
Language:
english
File:
PDF, 360 KB
english, 2018
35

Bridging the gender gap in confidence

Carlin, Barbara A., Gelb, Betsy D., Belinne, Jamie K., Ramchand, Latha
Journal:
Business Horizons
Year:
2018
Language:
english
File:
PDF, 269 KB
english, 2018
36

Republican Brands, Democrat Brands…

Gelb, Betsy D., Sorescu, Alina B.
Journal:
Journal of Advertising Research
Year:
2000
Language:
english
File:
PDF, 35 KB
english, 2000
37

Competitive intelligence practices of industrial marketers

George M. Zinkhan, Betsy D. Gelb
Journal:
Industrial Marketing Management
Year:
1985
Language:
english
File:
PDF, 729 KB
english, 1985
39

Who's more critical of business: Men or women?

James E. Stafford, Betsy D. Gelb
Journal:
Business Horizons
Year:
1978
Language:
english
File:
PDF, 370 KB
english, 1978
40

Staying on the job after sixty-five

Betsy D. Gelb, David M. Hunt
Journal:
Business Horizons
Year:
1979
Language:
english
File:
PDF, 397 KB
english, 1979
41

“No-name” products: A step towards “no-name” retailing?

Betsy D. Gelb
Journal:
Business Horizons
Year:
1980
Language:
english
File:
PDF, 391 KB
english, 1980
42

Strategic planning for the under-dog

Betsy D. Gelb
Journal:
Business Horizons
Year:
1982
Language:
english
File:
PDF, 963 KB
english, 1982
43

When and how to use outplacement

Betsy D. Gelb
Journal:
Business Horizons
Year:
1986
Language:
english
File:
PDF, 775 KB
english, 1986
44

Reducing reluctance to transfer

Betsy D Gelb, Michael R Hyman
Journal:
Business Horizons
Year:
1987
Language:
english
File:
PDF, 462 KB
english, 1987
45

Service marketing lessons from the professionals

Betsy D Gelb, Samuel V Smith, Gabriel M Gelb
Journal:
Business Horizons
Year:
1988
Language:
english
File:
PDF, 536 KB
english, 1988
46

Competitive intelligence: Insights from executives

Betsy D. Gelb, Mary Jane Saxton, George M. Zinkhan, Nancy D. Albers
Journal:
Business Horizons
Year:
1991
Language:
english
File:
PDF, 446 KB
english, 1991
47

More boycotts ahead? Some implications

Betsy D Gelb
Journal:
Business Horizons
Year:
1995
Language:
english
File:
PDF, 885 KB
english, 1995
48

Selling your service business

Betsy D. Gelb
Journal:
Business Horizons
Year:
1995
Language:
english
File:
PDF, 986 KB
english, 1995
49

How managers can lower mental illness costs by reducing stigma

Betsy D. Gelb, Patrick W. Corrigan
Journal:
Business Horizons
Year:
2008
Language:
english
File:
PDF, 148 KB
english, 2008
50

When your competitor turns obstructionist…

Betsy D. Gelb, Linda Hayes
Journal:
Business Horizons
Year:
1997
Language:
english
File:
PDF, 832 KB
english, 1997